“Begin with the End in Mind” – Habit #2 in Stephen Covey’s 1989 book The 7 Habits of Highly Effective People is a valuable mantra for the modern marketer. The “end” for many marketers is a number given by the CEO or leadership such as 20% increase in MQL during Q3, 1,200 attendees to the […]

Big, thick ropes are necessary in the shipping industry because their strength keeps the ship secure. Keep in mind, a container cargo ship has a deadweight of roughly 220,000 tons!  That’s 440,000,000 lbs in case you don’t feel like doing the math. So, how many people die each year when thick ropes are thrown over […]

It’s okay. You can finally admit it. You have not been giving marketing the attention it deserves. I get it. Q2 is already here and Q3 conversations have started – you’re busy!  But when did you last visit your marketing plan? Remember the one that you and your team put together at the end of […]

We recommend Hotjar if you are looking to gain insight into your web visitors.  The company offers several valuable tools for today’s marketer. Over the past few months, Hill Country Advisors has been using the WordPress plug-in for Heatmaps and Visitor Session Playbacks, which is also referred to as Recordings.   You can learn about all […]

Mind Maps create effective and engaging communication with your thoughts alone or as a team effort.   The video below demonstrates how MindMup can be used to communicate ideas, engage an audience by focusing on one step / idea at a time, and how the visualization of a mind map can help control a presentation. Programs […]

Hill Country Advisors provides marketing strategy and implementation services. Before Hill Country Advisors, my career progressed from an entrepreneur, to a small business marketing director, and later as a global marketing leader with a billion dollar organization. Visit my professional bio for a short summary of my career journey Hill Country Advisors brought me back to my […]

It is always nice to win. To be the Grand Prize Winner is even better! That’s the position I found myself in recently when the Texas Parks & Wildlife Department announced the winners of their TPWD Story Idea Contest.  My story idea “Snorkel Texas” won and more than that: “The TV show producers all found […]

The WordPress community knows that “Hello world!” is the common default for blogs. We’ll keep it here as well because soon this post will be pushed down and replaced with useful content. Our goal is to post relevant quarterly information on marketing issues. Why not more often? We’re busy working for our clients and helping to […]