Hill Country Advisors provides marketing strategy and implementation services. Before Hill Country Advisors, my career progressed from an entrepreneur, to a small business marketing director, and later as a global marketing leader with a billion dollar organization.
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Hill Country Advisors brought me back to my entrepreneur roots: generating revenue through strategic, creative, and data-driven marketing actions. Helping small organizations that are not quite ready for that full-time marketing hire and helping larger organizations on specific marketing projects has been a focus for Hill Country Advisors. I have also worked with non-profits such as the Manda Schoolhouse , which is Travis County’s last surviving two-room school. For the Manda Schoolhouse, Hill Country Advisors created and built a website (WordPress), a member and volunteer contact system (MailChimp), and trained the leadership on these digital tools.
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LinkedIn ProFinder has already allowed me to increase my reach, gain new customers, and earn business. The service provides a unique insight into the pain that the small business owners face today and helps me craft a plan to get them past that pain. Jose Zamora, owner of All-Ways Track, is one such example. Jose needed help with his small, yet growing software company. His request identified several “pains” that he had, which helped me respond with an accurate proposal. This lead to an email exchange and a free email audit. Later we met in person and developed a detailed Statement of Work (SOW).
Jose recently told me in an email, “Working with you during this process has been a real benefit. I appreciate how you demonstrated your previous work (work that you cannot share publicly) and how you outlined the work you would do for me. Initiating the conversation through LinkedIn ProFinder helped me review your LinkedIn ProFinder profile and proposal information. I did not need a sales pitch. You understood this and delivered just the information I needed.”