Strategic and Product Marketing Consulting
“Begin with the End in Mind” – Habit #2 in Stephen Covey’s 1989 book The 7 Habits of Highly Effective People is a valuable mantra for the modern marketer. The “end” for many marketers is a number given by the CEO or leadership such as 20% increase in MQL during Q3, 1,200 attendees to the […]
Big, thick ropes are necessary in the shipping industry because their strength keeps the ship secure. Keep in mind, a container cargo ship has a deadweight of roughly 220,000 tons! That’s 440,000,000 lbs in case you don’t feel like doing the math. So, how many people die each year when thick ropes are thrown over […]
It’s okay. You can finally admit it. You have not been giving marketing the attention it deserves. I get it. Q2 is already here and Q3 conversations have started – you’re busy! But when did you last visit your marketing plan? Remember the one that you and your team put together at the end of […]
It is always nice to win. To be the Grand Prize Winner is even better! That’s the position I found myself in recently when the Texas Parks & Wildlife Department announced the winners of their TPWD Story Idea Contest. My story idea “Snorkel Texas” won and more than that: “The TV show producers all found […]